Is the World A Can of Sardines?

Concept album design of the Beijing rap trio, in3. Their thick Beijing accents, lyrics about inner-city ghetto life, and social commentary from the perspective of lower-class kids made them uniquely bold. Given the group’s outspoken nature, in3 was criticized by the government in 2015, and their discography was swiftly wiped from the Chinese internet.

With deliberate song selection and visual design, the album considers remediation of music as an aesthetic and narrative form, telling the personal tragedies underneath the culture with a collectivist orientation. Facing the oppression of any dissidence, the individual is like a sardine in the can.

Package Designer

Minkyoung Kim

Mar 2022