Info

SHUN HUANG
A graphic designer specializing in bridging creativity
 with technology to solve complex visual challenges.

PROJECTS

Kunsthaus Zürich

brand code tool

Role
Designer, Developer

Tool
Three.js, React, Adobe Creative Suite

Team
Iris Wu (Designer, Developer)
 As one of Switzerland’s leading art museums, Kunsthaus Zürich holds a major cultural presence shaped not only by its collection, but by the ways it continues to reinterpret and reframe it.

As a speculative rebrand, we proposed a dynamic identity system that reflects the shifting perspectives through which art is experienced and understood at Kunsthaus Zürich. Built around a flexible three-dimensional logo, the identity responds to scale, context, and framing—mirroring the museum’s role in continually reordering relationships between past and present, collection and reinterpretation. On-site view

Key Concept: Shifting Perspective
 With its expanded space and evolving program, the museum reflects a broader shift in how art is presented—opening new dialogues between historical works, contemporary practice, and the act of viewing itself.
 The extension designed by David Chipperfeld (2021)
A new architectural layer that opens the museum to the city and to contemporary discourse.
ReCollect! Wolfgang Laib and Claude Monet
Recontextualizing works from the historic collection in dialogue with contemporary artistic practices.

Logo System The identity is built around a three-dimensional “K” inside a cube, which can rotate and scale.


Logo Generator The custom tool generates different logo variations, patterns, and animations. It also allows the logo to adapt to the scale and aspect ratio of images, so the cube logo can expand into a frame for content like artworks and photography.

The tool can rotate and stretch a single logo. The tool can generate a matrix of logos with gradually changing rotation.
The tool can animate rotation and stretching for both single logos and logo matrices.
The tool can adjust the logo to match the aspect ratio of an uploaded image.

Applications













a moment of rest

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