Kunsthaus Zürich Rebrand
Kunsthaus Zürich Rebrand proposes a flexible identity system inspired by the architecture of the museum itself.
The logo is constructed from a three-dimensional framework derived from the building’s spatial geometry. By rotating and recombining the structure, the identity generates a range of dynamic logo compositions while maintaining a consistent visual language.
A custom web-based tool allows the logo to be generated and explored interactively, positioning the identity as a living system rather than a fixed mark.
Team
Iris Wu, Shun Huang
Role
Developer, Designer
Timeline
Oct 2025
Github
The logo is constructed from a three-dimensional framework derived from the building’s spatial geometry. By rotating and recombining the structure, the identity generates a range of dynamic logo compositions while maintaining a consistent visual language.
A custom web-based tool allows the logo to be generated and explored interactively, positioning the identity as a living system rather than a fixed mark.
Team
Iris Wu, Shun Huang
Role
Developer, Designer
Timeline
Oct 2025
Github
David Chipperfield Architects, 2021
Exhibition view, Kunsthaus Zürich
Current identity of Kunsthaus ZüricIdentity System
Web Tool
Rotate and stretch the cube to create different logo variations.
Generate looping animations for screens and digital media.
The logo adjusts its proportions to match the aspect ratio of exhibition artworks.
